Get to know us

3C Group

We employ 4,000 people in Central America and the Caribbean

We are a
conglomerate of companies

Centroamerican Consulting and Capital (3C Group) is a conglomerate of companies ranging from startups to large corporations. Our most important assets are in retail and wholesale pharmaceuticals. Together, our companies represent the largest pharmacy chain in the region. We also operate in the distribution of mass consumer goods, agriculture, real estate, and private education.

We were born as
a consulting company

3C was founded in 2001 as a management consulting firm for the Honduran market. Our original idea was to bring to the region successful business models already operating in economies with a GDP per capita of $10,000 to $15,000 per year, launching a new company each year. Initial funding for the startups came from the founder’s savings, while their growth was financed by the profits generated from consultancies and the sale of the companies once they had reached a significant size.

We evolve
Becoming entrepreneurs

However, we quickly learned that it is more fulfilling and much more profitable to be an entrepreneur than a consultant. Therefore, we decided to forget about the consulting business and started to grow existing businesses beyond the start-up phase, while financing new ventures with the support of the existing business.

We employ 4,000 people
in Central America and the Caribbean

In 2021, our consolidated sales were $800 million and employ approximately 4,000 people in Central America, Mexico and the Caribbean. The company’s equity is owned by the management team, with no external financial investors. This gives us a lot of freedom and allows us to make agile decisions, both in our organic growth and in evaluating investment opportunities.

In numbers

4,000 Employees

20 Years of Experience

15 Investments

8 Countries
Pharmaceutical Retail
Wholesale
Education
Real Estate
Agriculture

Our
History

THE FIRST BRAND IS BORN

The first brand of the group was created in Honduras: Farmacias del Ahorro. Today it is one of the largest pharmacies in the country.

REGIONAL GROWTH

We begin to expand regionally and the model is exported to the first two neighboring countries, El Salvador and Nicaragua. That is when the FarmaValue brand was born.

FIRST VERTICAL INTEGRATION

Acquiring Droguería Proconsumo, a division that is currently considered the most aggressive in the modern channel. It currently imports, distributes and markets over 100 different lines from more than 70 suppliers around the world. In addition, it provides service to more than 30,000 points in Honduras and is an ISO 9001 certified company.

CONSOLIDATED IN THE REGION

Stores are opened in Guatemala and in the rest of the Central American countries, also adding the Dominican Republic and southern Mexico.

WE ARE THE LARGEST

FarmaValue consolidates its position as one of the largest Pharmaceutical groups in the region.